Jon Hegarty

Jon Hegarty, co-founder and designer at BBH visited us to talk about his work and provide us with advise for starting a life in advertising.
he had 6 main points of advise/information for us.
1-Power of Strategy.
the idea behind the designs, the starting point. Start in an interesting place and it will develop into an even more interesting place.
2-Power of Idea,
Ideas change the world.
"think different" but keep it simple.
3-Power of Fame
"brand is not just made by the people who buy it but by the people who know about it"
the reputation of a brand can be enough to sell a product.
4-Power of Truth
Don't sell things people don't want, find the truth in the product and use that to drive the campaign.
5-Power of Irreverence
Humor is important with irreverence make people smile!
6-Power of Demonstration
take the product to the people, show them and make sure you are switched on too!